CASE STUDY:
Comprehensive marketing services for a medical device start-up.

Situation: A start-up company with limited resources was not able to support a full-time marketing person. They needed external marketing expertise to provide a comprehensive range of marketing services to establish and build the company.

Methodology: A BioMedGPS marketing consultant with over 25 years of medical device marketing experience managed and implemented the needed marketing services. Services included:

  • Building the company brand
  • Positioning the company and its products.
  • Assisting in the raising of funds and obtaining FDA clearance
  • Performing product management functions – ( e.g. packaging, labeling, pricing, forecasting)
  • Training and education
  • Marketing research and strategy development
  • Sales support
  • Event management
  • Public relations
Delivered Information:
  • Company website, stationary, PowerPoint templates
  • Company and product positioning
  • Marketing plan (competitive analysis, forecast, strategies, tactics)
  • Package design, instructions for use
  • All marketing and sales materials – brochures, case studies, white papers, spec sheets
  • Booth, graphics and conference coordination
  • Training materials
  • Advertising campaigns
  • All press releases
Results: As the company grew and became successful this consultant hired and trained new marketing employees.